`incubator' Hatches Young Artists
The Age
Tuesday September 19, 2000
In the world of fashion it is never wise to label anything passe. But in the heart of Melbourne's rag trade, Flinders Lane, the struggling artist image appears to have given way to something less romantic - but a lot warmer andcosier .
The Melbourne Fashion and Design Incubator provides support and guidance to developing artists and is looking for some new eggs to hatch.
``We have a dozen spaces available," said Mark Reid, the Incubator's creative director. ``It is crucial for people to have that support when they are starting out."
Set up six months ago, the Incubator, is by Melbourne City Council and the Federal Government and is open to anyone, regardless of age or background. Candidates must be passionate and creative, have a business plan and demonstrate financial support to apply.
``Some people come to us very raw but they have the idea and the passion. It is a marriage of business skills, common sense and creativity," he said.
At one end of the fashion spectrum, Helen Asmuss, 48, designs for the fuller figure - while at the other end, Alistair Ramsey, 23, designs his Isaiah skate apparel.
``It's never too late to do something you have always thought about," said Ms Asmuss, who spent the past 18 years in manufacturing for other design houses.
Only two years out of university, Mr Ramsey is almost ready to graduate a second time when he leaves the Incubator in the next six months. ``I'll probably end up growing out of it soon," he said looking ahead. ``I need to get some employees and a warehouse - but it has been a great place to start."
Other residents include a beanbag designer, a visual merchandise team and a calligrapher.
The basic premise behind the project is that the tenants bring the ideas and ambition and the management team of four offer experience and exposure.
``There are opportunities for mentoring and networking and exhibitions where people in the industry can come and see the future," Mr Reid said.
© 2000 The Age
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